I tend to agree with those who claim that Twitter is a feature, not a business (see my previous post, No Money in Web 2.0?), but you can't really put a dollar value on the adolescent-level giggles generated by a recent spate of Twitter hackings.

Apparently, some prank prone near-do-well attained access to multiple celebrity and news agency Twitter accounts and sent out (warning, PG13-rated content ahead!) charmingly immature tweets. For example, The Fox News feed "broke" the news that "Bill O Riley is gay." CNN's Rick Sanchez called in sick claiming, "I am high on crack right now and might not be coming into w ork today." And Britney Spears warned us of her unique anatomical features (see link above). In the end, Barack Obama, The Huffington Post, and, according to Twitter, more than 30 other high profile accounts were all penetrated.

The joker behind these misdeeds? An 18-year old hacker going by the handle GMZ. The method? An elaborate phishing scheme, perhaps? No, the kid attained access to Twitter's administrative controls by hacking into the account of a support staff member. It wasn't difficult, considering the member's password was "happiness," according to the Wired Blog network.

So the question now is, if Twitter really is a business, shouldn't its employees create better passwords?