In some cases it is thought that writing in passive voice, and using lots of unnecessary, unhelpful, meaningless, additional, and redundant words is a good way to write. It is thought that this gives the impression of being knowledgeable, impartial, official, sanctioned, or authoritative. Likewise, it is held that to write in this way will, by presenting ever-more-convoluted sentence structure, necessitate additional verbiage which will in turn have an inflationary effect on word count. Unfortunately, included in this model is an increase in the time spent by your faithful editors to correct and indeed often to simply understand the meaning, drive, point, or essential message of your tips. And in the event that even editors are unable to decipher the buried import of your communiqués, what hope can reasonably be said to be possessed by the public or our clients?

Please. This company depends on the quality of its writing. It’s that simple. As editors, we provide direction, assign tasks, and polish copy. Total rewrites aren’t part of the job.