Catching up on some blogs today, I came across this nugget from Fairwinds Partners ("the leading full-service Internet strategy consulting firm") via Valleywag:

FairWinds based its analysis on 1,058 domain names for companies on the Global 500 and Fortune 500 lists. Of the companies surveyed, 35% own the domain name for their brand followed by the word "sucks." They include Wal-Mart Stores, Coca-Cola, Toys"R"Us, Target and Whole Foods Market, according to FairWinds. Some 45% of these domains have yet to be registered by anyone. The study found that the majority of companies that do own these domain names publish no content on them.

Of course, the real gold is found in the comments section of the post. Valleywag's Phydeaux opines:

... if people are going to post bad negative content about your company or products, they're going to do it. I'm not going to get discouraged that say... [instert company name]sucks.com is already taken if I have a complaint... that would probably just fire me up even more to rant about them and I'd get [instert company name]reallysucks.com...

But real perspective is found in Torley's comment.

Now, how many companies own ____rules.com ?

This begs the question, if you had a choice of LifeTipsBlogReallySucks.com or LifeTipsBlogRules.com, which would you choose? Keep in mind, there is a wrong answer.