This week our SEO team has finally been able to implement Word Vision, our super-human proprietary search engine optimization tool. Byron likes to describe it as “super-human” because, with a little bit of guidance from our SEO wizards Michelle and Joyel, Word Vision does the leg work of finding SEO trends, hot topics, and popular keywords. Our ladies simply upload keywords and content into the user interface and let Word Vision work its magic. Over the span of one to two weeks, we check back with reports on listing migration patterns, PPC price, and search volume. This data helps Michelle and Joyel write the most effective title tags and meta descriptions, as well as guide the content the editorial team and our writers subsequently create to leverage these results even further.

It’s the next generation of SEO—finally we are able to measure the impact of our Tip & Advice Centers and Sponsorships that our beloved writers put so much love and elbow grease into making. It’s ROI for our clients and a pat on the back for a job well done by our writers.