Does your company have its own internal style guide? If so, send it to your sitting LifeTips editor at the start of a project so that we can give it to the writer before he or she starts writing your tips and/or articles.

Having this information up front helps the writer capture the voice and language that reflects your brand. It takes out the guesswork. And when I edit the content, I can tune my eye to be aware of style nuances— such as Oxford commas, trademarks, and legal boundaries—unique to your company.

In the end, sharing this information up front saves you time from having to reject content. At LifeTips, we strive for zero rejections with every project.

If your company is thinking of making its own style guide, click here for helpful hints.