What does “separation of church and state” mean? Get ready for a new twist. At LifeTips, the phrase means keeping promotional product copy “tips” separate from informational/advice-oriented tips. We present the informational tip first, followed by the product tip—labeled just so: “Product Tip”—in italics. The label and the italics show that we are honest about our promotion and not trying to sneak it into regular tips.

So why bother with the separation? Good question. Honesty, for one. People browsing your Tip & Advice Center are likely there because they want information, advice, answers, knowledge, tips. They want to learn something new, not have your products shoved down their throat in the form of marketing copy overload.

The more you can give people what they want in the form of valuable information, the more likely they are to post links back to your website, bookmark you, and consider you an authority in your space. Search engine spider bots will love this as much as your readers love your organic content, catapulting your website to higher search rankings. And guess what? When people trust you they are more likely to buy your products. All they have to do is click on the link in your Product Tip and take out their credit card.

Information/trust + higher search engine rankings = more conversions.  That’s a concept our forefathers would be proud of.