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10 Essential Steps to Creating Content for the Web

by byron white
3/9/2008 1:33:00 AM

How do you create content that connects with readers AND the spider bots?  How do you turn browsers into believers, and believers into buyers?  The following will help you understand our artistic and scientific approach to creating content for the web:

1.)  Speak with Customers.  Learn what content would be most valuable for your site.  Speak with your customer service representatives and sales staff.

2.)  Category Map.  Create a category map of relevant topics that would appeal to readers.  Map out your knowledge center that will make the world (and your site) a better place.

3.)  Keyword Research.  Grind the keyword tracking tools, and create a list of keywords and the popularity of each of those keywords related to your category list.

4.)  Select a Style.  Determine the content style that will connect with readers and support your brand: informational, journalistic, funny, insightful, storytelling, ect.

5.)  Select a Writer.  Select the best writer for a project by reviewing styles, knowledge in the topic areas, sample portfolios and even "testing" the writer for a quick assignment.

6.)  SEO Strategy.  By developing the SEO strategy up front, you're writer will be in tune with the needs of the readers, and the bots.  Best practice SEO strategy will have you optimizing your articles or Tip and Advice Centers for long tail keywords that feature short tail keywords supporting your SEO strategy for the more competitive keywords you target.

7.)  Editorial Support.  You need a great Editor to splice it all together and punch up the reader appeal.  More importantly, you need to give your Editor some creative freedom to bring life and engagement to the content in a bold way if you want to win the war of words on the web.

8.)  SEO Implementation.  Creating the final meta strategy and internal link strategy is often rushed. Take the time necessary to check the keyword density.  Grade your landing pages with free tools like our new SEO Content Grader coming out next week.

9.)  Reports.  Content success can be measured in many ways:  Position Reports, Back-link Popularity, Social Bookmarks, Conversion Rates of readers and much more.

10.)  Ready.  Fire.  Aim. Speak with your customers and reps again, about the content you've created.  Ask for feedback on the website.  And start the process all over again.

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Comments

3/9/2008 8:39:20 AM

Brilliant and very helpful!

Heather

3/13/2008 10:12:55 PM

Very interesting.
Looking forward to the SEO Content Grader.

Max

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