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Creative Solution to PageRank Debate

by byron white
10/27/2007 3:22:00 AM

Regarding the recent PageRank social chatter, this post sums up my thoughts:

8 Things We Learned About Google PageRank by Loren Baker at Search Engine Journal.

And the Good News for LifeTips is….

1.)  Clients will hopefully start buying more of our content development services.  You win the war of the web with quality content on your website.  This represents most of our business now.... we're in the center of the storm I think.

2.)  Clients that choose to Sponsor a Tip Site at LifeTips will be doing so with the right kind of perspective of PageRank-- that it's pretty much worthless from a Link Value perspective.

3.)  Clients that choose to Sponsor a Tip Site at LifeTips will be the right kind of person to develop a long term relationship with—They value quality content sites like LifeTips, regardless of PageRank.  These mavericks really "get it" and will likely be around for the long haul.

4.)    The PageRank warning shot is getting old, very old.  Google's link strategy is crystal clear:  You need links for organic success, but don't acquire them (with money).  But can Google, that takes lots of our money, really tell us how to spend our money?  And continue onward with this double standard?  Wake up people, and buy quality links necessary for survival. 

I encourage all my employees to bring me solutions to problems.  So here’s my solution for Google and this PageRank debate.

Create LinkRank.

LinkRank would be for authorized, approved publishers... publishers that really have a business model focused on getting good informaton out to readers.  Publishers would apply and be accepted by Google.

This new LinkRank would rate their publishers sites link activity with a few variables:
> Outbound links vs Inbound links
> Competitive companies linked to from the publishers site
> Relevancy of content between publisher and sponsors page
> Content surrounding the keyword link phrases related to the SEO strategy of the landing page (See Our Page Strength Reports)
> Number of links coming off a topic area ( Taxes.LifeTips.com)
> And several other variables I have in mind...

In terms of link value alone, LinkRank would put LifeTips as a model for the future perhaps, with ONE sponsor per niche topic, and a limit of 30 links per sponsor per niche topic (and DNS like Taxes.LifeTips.com). 

With that problem solved, clients could take a deep breath, and focus more on the look and feel of a publishers website,  the quality of content on the site, the amount of content in a variety of forms ( books, magazines, video, ect).

LinkRank would be also be a positive public badge and black and white industry standard.  Google could make a change across the board for publishers LinkRank as the volume of quality informational sites in a particular topic area increased or decreased, based on traffic flow to various publishers sites in that niche.


LinkRank of 10 would declare quality content, quality sponsors, quality (inbound and Outbound) link strategy.

LinkRank of 1 would declare poor content, shaky sponsorship strategy (non exclusive, ect), limited inbound links strategy.

Larry and Sergey… what do you say?

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