Hi Everybody! In her most recent blog post, Carolyn mentioned that there were a few new hires in the production department here at Lifetips. Well, to all of you faithful Lifetips blog readers, I happen to be one of them and I just wanted to quickly introduce myself to you all. My name is Jesse DaCosta and I was just recently hired as the SEO Specialist at Lifetips. I've actually been here for three weeks now today (time flies!), learning the ropes and getting myself acclimated to everything that goes on here and my role within it.

I'm extremely excited to be here and to share my experience in the SEO / SEM world with them, and with all of you. I'll be sharing my thoughts and experiences on SEO (along with all things Web Marketing like analytics and such) here and hope that you, our readers, will share your knowledge and comments as well. Nothing beats a good, solid discussion, especially in the SEO world where everything changes so fast and everyone has their own tactics and techniques.

So stay tuned.........!!

What does “separation of church and state” mean? Get ready for a new twist. At LifeTips, the phrase means keeping promotional product copy “tips” separate from informational/advice-oriented tips. We present the informational tip first, followed by the product tip—labeled just so: “Product Tip”—in italics. The label and the italics show that we are honest about our promotion and not trying to sneak it into regular tips.

So why bother with the separation? Good question. Honesty, for one. People browsing your Tip & Advice Center are likely there because they want information, advice, answers, knowledge, tips. They want to learn something new, not have your products shoved down their throat in the form of marketing copy overload.

The more you can give people what they want in the form of valuable information, the more likely they are to post links back to your website, bookmark you, and consider you an authority in your space. Search engine spider bots will love this as much as your readers love your organic content, catapulting your website to higher search rankings. And guess what? When people trust you they are more likely to buy your products. All they have to do is click on the link in your Product Tip and take out their credit card.

Information/trust + higher search engine rankings = more conversions.  That’s a concept our forefathers would be proud of.