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Don’t Touch That “Submit” Button! (Before Reading These Tips.)

by carolyn mckibbin
5/14/2009 8:46:00 AM

Tips for self-editing:

1.       Proofread! Please don’t ever, ever submit a tip without reading it first. Bonus: Read it out loud to be sure it sounds right.

2.       Spell check. Those little red squiggly lines mean you misspelled a word.

3.       Did you use the required keyword? Did you buffer it with a few additional keywords?

4.       Don’t forget to fill in the question, mobile and meta description fields.

5.       Did you give your tip a title? Did you capitalize all important non-prepositional words?

6.       And finally, are you considering a tattoo? Think before you ink.

 

 

 

 

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ideaLaunch Is Hiring an SEO Specialist!

by carolyn mckibbin
4/17/2009 10:04:00 AM

See our posting on Craigslist. Email resume and cover letter to Carolyn@ideaLaunch.com.

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Cha-cha-cha-Chitika!

by carolyn mckibbin
4/9/2009 8:59:00 AM

What’s all the buzz about the Chitika ad revenue system being up and running for LifeTips Site Gurus? It’s not just a rumor, my friends. Site Gurus can now get paid for 20% of their site ad revenue by signing up for a free Chitika account. All you have to do is enter your user name as “lifetips<your niche>” and your application will get fast lane approval. Email us when you’re accepted, then you’ll be able to track ads on your Tip Site as well as any of the ads you post on your own blog or website. Payment to you is made directly through Chitika net 30 days at the end of the month.

 

To sum it up:

 

1.       Publish lots of great content (tips, blogs) to your site

2.       Promote your site through social media (outreach, word of mouth, linking)

3.       Get your site traffic to rival the Mass Pike at rush hour

4.       Cha-ching, that’s the sound of ad revenue dollars in your account

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Don't Forget Me...

by carolyn mckibbin
4/9/2009 8:56:00 AM

You can find me too: @LifeTipsLady 

Tweet tweet!

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Going Back to Cali …

by carolyn mckibbin
3/13/2009 8:33:00 AM

But not for the weather, women or the weed. (Although some sunshine should thaw my Boston winter blues.) I’m catching a plane to California this afternoon for a week-long editorial summit with the online media department of one of the largest retailers in the world. We’ll be discussing the 2010 editorial calendar, as well as how to make articles more interactive to nurture a community following. This brings me to a great article I read in the New York Times called “Be It Twittering or Blogging, It’s All About Marketing.” The content we create for this online retailer’s website is engaging and offers value to readers, but let’s be real: it’s exists for one purpose only and that’s to drive online and in-store sales.

The Times story features Gary Vaynerchuk, an online social media wonderboy who increased sales exponentially at his dad’s wine store with internet-based social media marketing. Blogging, Tweeter, Facebook, LinkedIn are all his free yet time-sapping resources to get his product out to the masses. While I’m fascinated at where Gary’s going, and I’d love to do more of the same for LifeTips, ideaLaunch and our other sites, I’d be challenged to find all the time to do so and keep up with my editorial and managerial tasks at the office and still retain some shred of a “live” social life outside the office. I’m a sucker for the old-fashioned kind of social networking (and it gives me an excuse to drink wine too).

Luckily for us, we are welcoming to the staff John Cass, online media superhero and more attractive adult Harry Potter lookalike (British accent and all). John is going to rock our Facebook world, tweet the tutus out of Twitter and bring this pet project blog to the next level. I can’t wait to work with John and learn from his many years of blogging, consulting and his time as the president of the Boston Chapter of the American Marketing Association. I think our staff, writer & Guru community and clients will all have plenty to learn from him.  

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Introducing Intern Extraordinaire Holly Bauer

by carolyn mckibbin
3/6/2009 4:42:00 AM

The ideaLaunch team would like to extend an official high-five blog post holla to Holly Bauer, our new intern. You will not see Holly fetching the lazy bums on the editorial team coffee, getting finger blisters at the fax machine or suffering stamp-licking asphyxiation. No, this smart cookie who graduated from Emerson last year and still works part time at the Apple store is running the book department. That’s right, when we tell our interns we’ll put you to work we don’t mess around. After two weeks here, Holly is already accepting and rejecting book proposals, editing chapters, laying out books and making book orders from the printer. Calling her a fast learner is an understatement. This young woman is on fire. Check out her website, HollyBauer.com.

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Chitika Coming to LifeTips and Gurus

by carolyn mckibbin
2/20/2009 4:57:00 AM

Hey Gurus!

LifeTips is making the final adjustments to our platform with Chitika, an online advertising network that’s going to support the ad revenue of your niche at LifeTips. You’ll be able to have an account directly through Chitika, monitor site traffic and get payment through them. In the coming weeks we plan to schedule a training call to help sign you up and understand how to manage your account. Stay tuned …

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The Best Internship EVER

by carolyn mckibbin
2/13/2009 5:02:00 AM

Do you know any college kids or recent college grads in the Boston area looking to get their career going? Right now we are looking for a part-time editorial intern for spring/summer 2009. Duties include assisting a team of three editors and SEO specialists in 

  •  Revising tips, articles and web content
  • CMS production
  •  Performing keyword research
  • Helping us expand our database of freelance writers
  •  Editing books

The right candidate will edit professional freelancers and experts, create engaging web content and be a contributing member of a tight-knit team. He/she will be a part of a an exciting, fast-paced and growing dot-com environment and learn from professionals on the cutting edge of organic search engine optimization.

We are looking for someone who is enthusiastic and self-motivated, has some knowledge of the web, superb writing and editing abilities and impeccable grammar and punctuation. Who should apply? Those with the desire to learn, work hard and be a contributing member of our team.

Qualifications:        

  • Junior, senior, grad student or recent graduate with a major in Journalism or Communications
  • Able to dedicate 20-30 hours a week
  • Eye for detail and accuracy
  • Impeccable grammar, punctuation and editing skills
  • The ability to multitask and meet tight deadlines
  •  Strong organizational skills
  • Able to successfully juggle multiple projects and prioritize tasks

This position offers internship/co-op credit as well as real-world work experience that builds a resume. Please email resume and cover letter to me.

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Looking for Work? We’re Looking for Writers

by carolyn mckibbin
2/6/2009 1:40:00 AM

Every day, LifeTips receives dozens of applications from writers wanting to become Gurus.  We get so many it’s hard to keep all you talented professionals straight. My advice for those eager to get started on paid projects is to apply to become a writer at WriterAccess.com. We will review and approve your application within 48 hours, and then you can check the job board and start applying to projects ASAP.

A few of the jobs available right now include:

·         200 tips on early childhood learning

·         70 tips on pain relief

·         Dermatology and facial care tips and articles

·         Clinical job placement tips

·         IT jobs and career advice tips

·         Sunglasses tips

Make sure that when you apply for a job you make a good argument for why we should pick you. “My mother has a cat and therefore I can write really good cat-care tips” is not good enough. We need to see that you have professional experience in a particular field or industry, that you have freelance writing experience and that you have published material online in related subjects. Send us links to your work. And please, please, please be sure to proofread your job pitch because any typo here is a red flag that your copy is not consistently clean. Typos, grammatical mistakes and awkward phrasing make our job as editors harder. Show us some love and we’ll show it right back with fat paychecks.

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Turn 12 All Over Again

by carolyn mckibbin
1/23/2009 7:53:00 AM

Are you the parent of a young child, tween or teenager? Do you know how to throw raging birthday parties that become playground lore and elevate your kid to mythical legend? I’m talking clowns, ponies, magicians, trapeze artists, blow-up castles, cotton candy, Ferris wheels, Hannah Montana performing live…

Okay, you may not be able to get Miley to cameo your kid’s birthday fete, but you sure know where to get the Hannah Montana swag and how to stylize your house into a birthday concert worthy of the stars. If you think you could be the Jeopardy champ of all things Disney princesses, fairies, wizards, Spiderman, Transformers, GI Joe … and you can interpret this knowledge into ideas for birthday parties in a well-written and articulate manner … I have a great opportunity for you.

I’ll be assigning seventy-eight 500-word articles in the next week—all on the subject of birthday party themes—for one of the biggest retail websites in the WWW. Shoot me an email if you’re interested, and don’t forget to recap the most bodacious bash you’ve ever bestowed on your little prince or princess.

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