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by byron white
9/7/2007 11:23:00 PM
"Hi Me. Sorry I've not been posting lately. I seemed to have gotton caught up in other me me me things."
Let's think about that post above.
Given blogging is all about my opinions, my take on things, my version of the story, why should I feel guilty about not blogging, if it's all about me!
The truth is that blogging is not all about me, it is all about being heard. If you don't talk, people won't listen. If you have great thoughts, people might listen. If you have consistency in your thinking and posting on your blog, people might just latch on, and then you have a blog.
Now if people don't post and listen, is a blog a blog? It's the old "if a tree falls in the forest and noone is around, does it make a noise" challenge.
OK, back to work on this sunny Saturday morning! Count me back into blogging, sorry for the disappearing act.
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by byron white
5/24/2007 10:06:00 AM
If your going to represent writers, it's important to understand them. With that in mind, Melanie and I traveled to the Interactive Media annual conference this week. Publishers, journalists and even citizen journalists gathered to discusss the issues, present that state of the union of the profession and map out the future of where the industry could go in light of the tidal wave of change taking place. Below are a few nuggets I pulled away:
1.) The best way to predict the future is to invent it.
2.) Producers (of content) must be consumers.
3.) User generated content is here to stay, particularly when it comes to images, pictures and video. In 2006, 850 million worldwide camera phones, expanding to 1.5 billion or 25% of the world population by 2010.
4.) Checking the facts seems to be where the line in the sand is drawn with citizen content vs professional content.
5.) The web has become Crapacopia according to Ze Frank. Something for us all to think about.
6.) Mobile marketing must be explored and embraced quickly in the journalist world. Look to The Palm Beach Post as examples of integration. Text Plasma TV to 72727 and you'll pull ads from the pub that are offered to all advertisers.
7.) A few lessons on creating Ad campaigns from Andrew Latzman, VP of Research at Dynamic Logic a.) Bold Blast, with page takeovers, and bold executions. b.) Generate Dialogue with clear messages and interest items c.) Close the Deal with action oriented brand building deals and d.) Be on the same page throughout the process, with the same language and flow of content, offers and brand.
8.) Flip.com. Designed to become a holistic solution for marketing and engage teenage girls; Their inner world(creativity, self expression, imagination), social world(connectivity, belonging, validation) and outer world(reflection, information, inspiration) all come together with this brilliant model discussed by Sarah Chubb, President of CondeNet. Amazing example of what the web can and should be doing.
9.) NBA mock draft by ESPN offers yet another enaging connection with sports fans.
10.) The new toolset for journalists is photos, videos and interaction. TestYourFaith.com is a good example of interaction that can be applied and viral.
Couple of questions I'd love to ask this crowd:
Is the interpretation of the story/event/news/content more important than the facts of the story itself? In other worlds, Is storytelling more important than the story in todays day and age?
Is their a metric to measure the engagement of the interpretation of the story/event/news/content?
My final summary: My Brain Battery is at a dangerously low level thanks to this show. Please recharge the cells starting right now!
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About our Blog
The LifeTips SEO Content Blog helps businesses and writers get in-the-know with the latest content and SEO discoveries. Learn how to make content more engaging and SEO friendly. Browse the latest paid writing assignments offered for approved Gurus at LifeTips. And catch SEO industry insights and observations from our President Byron White.
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