CNET’s News.com is reporting that New York City high-society rumormongers Cityfile today announced the gradual acquisition of domain names matching some of the movers and shakers it covers. Cityfile distinguishes itself from other gossip rags by exposing NYC’s powerful, behind-the-scenes business and media elite, making their run on domains a minimal investment.

Here is where it gets interesting: Instead of squatting on the site, preying on the insecurities of image conscious billionaires, and awaiting a selling opportunity, Cityfile is redirecting the URLs to Cityfile profile pages of the subject, presumably has a part of their SEO strategy.

And just to be jerks, in their announcement, Cityfile rubbed everyone’s noses in it:

Given the lengths to which prominent New Yorkers go to control their public profiles, you'd think they would have purchased their domain names by now. It's a $4 investment, which we're pretty sure billionaires like Jonathan Tisch, Steve Feinberg or Edgar Bronfman, Jr. can afford, even if this is the greatest depression ever.